Physiotherapy Association of British Columbia
CurrentDesign has provided web strategy for The Physiotherapy Association of BC for over a dozen years, earning the association the Canadian Society for Association Executives’ (CSAE) Best National Association Website awards no less than three times, in part for an online outcome measures tool that furthered the association’s goal to support evidence-based practice.
In 2012, we built on our web strategy with a project to further enhance PABC’s engagement with its members. One component of this project added integration between member profiles and Mailchimp email service, enabling tightly focused member communication. The other enabled richer interaction in the secure online community, allowing members to share practice tips and success stories with each other. These two components will work together to achieve our success criteria of increased member activity in our secure online community. Throughout our partnership, we helped cultivate a sustained double-digit year over year increase in web traffic.
To further serve members, we released the Find a Physio app for Apple and Android devices. The app integrates with website data, so website administrators can update app data from their desktops. The website member database and app is integrated with the national physiotherapy database, ensuring an accurate representation of the profession in BC.
In 2016, we enhanced the site’s ecommerce capabilities in response to a new strategic direction to increase revenue generation.