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CurrentDesign is here to bring information technology into the service of your business.

Business analyst as mind reader

The first thing we need to know when starting a project is - what are we trying to accomplish? There are multiple ways to answer this fundamental question, and the answer is coloured by the context of who is answering it. As solution providers, we need to elicit a...

Vendor lockjaw

In one of my first jobs, at an internet service provider, the sales director hammered on the message that it was cheaper to sell more to an existing customer than get a new one. Further, he asserted that the more services the customer had with us, the better the...

Website media can be too rich

Website media can be too rich

With rich media burgeoning on websites, one might think larger images, longer video and more animation is always better. It isn't. Instead, it is important that a corporation understands their site's intended audience, and delivers an appropriate design. If the site...

WordPress: beyond the brochure site

WordPress: beyond the brochure site

Remember the compact cassette? It was a small magnetic audio tape format dating from the mid-20th century, designed for easy use with dictation machines - a low fidelity application. It eventually found favour for use in audio applications pushing toward high...

Showing up is half the battle

Many of our clients have blogs. It is a hoary old website feature that is part of the origin story of social media. Blogging is a thriving cottage industry now, and there's still value in keeping a corporate blog. It allows customers to make a more personal connection...

Working in a post-trust environment

Trust between client and supplier is precious and rare. From one point of view, the relationship is naturally adversarial – each party is seeking to take advantage from the other – so trust is rare because unnatural. From another point of view, the relationship is...

Partners, Associates and the Chain of Being

This is the season when folks think about their friends and family, We also have our work relationships, and we've had occasion to assess and adjust ours recently. Here's an approach to assessing the value of your work relationships, and ideas on how to deal with them...

Information technology. Strategically.

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