by Trevor Tunnacliffe | May 11, 2018 | Uncategorized
In one of my first jobs, at an internet service provider, the sales director hammered on the message that it was cheaper to sell more to an existing customer than get a new one. Further, he asserted that the more services the customer had with us, the better the...
by Trevor Tunnacliffe | Feb 20, 2018 | Uncategorized
With rich media burgeoning on websites, one might think larger images, longer video and more animation is always better. It isn’t. Instead, it is important that a corporation understands their site’s intended audience, and delivers an appropriate design....
by Trevor Tunnacliffe | Nov 7, 2017 | Uncategorized
With evolving cross-border relations with the United States, many Canadian companies are broadening their view of international business. Although most of our clients are Canadian, we are currently enjoying working with a Europe-based organization. Here are few items...
by Trevor Tunnacliffe | Sep 12, 2017 | Uncategorized
Remember the compact cassette? It was a small magnetic audio tape format dating from the mid-20th century, designed for easy use with dictation machines – a low fidelity application. It eventually found favour for use in audio applications pushing toward high...
by Trevor Tunnacliffe | Jul 18, 2017 | Uncategorized
Many of our clients have blogs. It is a hoary old website feature that is part of the origin story of social media. Blogging is a thriving cottage industry now, and there’s still value in keeping a corporate blog. It allows customers to make a more personal...
by Trevor Tunnacliffe | Apr 12, 2017 | Uncategorized
Trust between client and supplier is precious and rare. From one point of view, the relationship is naturally adversarial – each party is seeking to take advantage from the other – so trust is rare because unnatural. From another point of view, the relationship is...
