Ryders Eyewear

In partnership with Bare Advertising, CurrentDesign planned and delivered a new website for the performance sunglass designers. The project took into account Ryders’ strategic goals, and provided a scalable platform enabling the company to effectively engage with its customers as the company grows.

In the planning process, CurrentDesign worked with Ryders to establish measurable success criteria for the site, and implemented analytics and tracking capabilities to measure progess toward our goals, and trained Ryders staff to make ongoing refinements after launch to ensure the goals are achieved.

CurrentDesign worked with Ryders’ in-house designer to effectively express the Ryders brand on the web, and developed the site using the Drupal content management system.

Following the initial launch, Bare and CurrentDesign worked with Ryders over five years to further develop the website through several iterations, including enhanced ecommerce and analytics tracking, and most recently a campaign landing page.

“Trevor has been an integral part of our web projects, all the way from the planning and scoping stages through to launch. His meticulous attention to detail and extensive development knowledge have kept all of our web projects on schedule and on budget with no compromises to the quality of the delivered piece. 

He manages expectations better than anyone I’ve ever worked with. I have found this incredibly valuable as it keeps us on scope and ensures that all stakeholders are aware of any ripples that might be created by even the slightest deviation. This level of integrity is critical to keeping our projects on track. That said, he supports, encourages and helps to develop a new plan if he feels that it’s best for the project and our business.

Bottom line: Trevor’s understanding of web technologies, his business-focused approach, and his expertise in communication/project management have been absolutely crucial to the successes of our web projects over the years.”

Mike Quinn

Director of Marketing, Ryders Eyewear