Our Blog

CurrentDesign is here to bring information technology into the service of your business.

In praise of challenging clients

It is well-accepted that "challenging client" is positive speak for "a real pain," but in the case of one client we're currently working with, the sense of "challenge" is un-reservedly positive. The project is a website upgrade, including a redesign and review of...

Agency clients need website maintenance

Once a website is launched, it begins its useful life. Even a simple brochure site is dynamic - it requires ongoing attention to deliver its intended value. In my last post, I described maintaining hosting environments for creative agencies. Individual websites...

Creative agencies – a case for CRM

While a small business can be run effectively with informal record keeping, a manual approach does not scale well: success leads to a need for automation. Customer Relationship Management (CRM) software automates the relationship between a business and its customers,...

Innovation – a blessing and a curse

Our mission is to help businesses prosper through planning and delivering suitable technology. With the ever-accelerating array of options available, using new and audacious technology is a constant temptation. While game-changing strategies can pay off dramatically,...

Email is important

Email is one of the great inventions of the internet. Everyone uses it, and you can get a free account from any internet service provider. But like any other service, you get what you pay for. Businesses need to brand their messages with their domain name....

Simplified web management

One of our clients manages a suite of simple websites used to represent brands of their product family on the internet. A variety of advertising and web development shops developed theses sites, under the direction of the client's marketing department. While the brand...

A business case can be simple

Proportion is everything. If you are considering investing hundreds of thousands of dollars or more in a technology investment, it makes sense to invest thousands of dollars to prove the benefit of the investment with a business case. But if your project budget is...

Information technology. Strategically.

GET IN TOUCH